King Zak Corporate Site
View the King Zak Corporate site
Lead Web & Ecommerce Designer responsible for catalog-focused site layout
Context
The King Zak corporate site was built to showcase the brand’s product catalog and support sales/wholesale discovery alongside the ecommerce storefront.
Constraints
Needed to focus on showcasing and leading buyers towards catalog, needed flipbook catalog built promptly and efficiently
Outcome
Delivered a corporate site that effectively highlights the catalog with improved visual clarity and user flow, supports brand consistency across channels, and harmonizes with the existing Shopify infrastructure.
Research
User Personas
Created personas representing wholesale buyers to guide decision-making.
Defined key user goals:
Quickly locate product categories and specifications.
Streamline the bulk order process.
Access exclusive pricing for wholesale accounts.
Buyers prioritize bulk pricing visibility, quick reordering options, and detailed product specifications.
Time efficiency is crucial for busy wholesale professionals
Site Map
The primary objective of this website is to effectively guide users towards an extensive product catalog, providing them with the necessary tools and information to make informed purchasing decisions.
Competitive Analysis
Studied websites of competitors in the disposable and party supplies sector. Noted features like quick catalog access, easy customer service, and product filtering as must-haves.
Flip book Catalog
Designed and implemented a custom flipbook catalog experience, including layout, navigation, and download functionality, to support easy browsing and distribution of the full product catalog.
