King Zak Corporate Site
View the King Zak Corporate site
At King Zak, I assumed the responsibility of overseeing the design and development of their corporate website, focusing specifically on meeting the needs of wholesale buyers for their premium disposable and party supplies. This involved a thorough understanding of the target audience's preferences and requirements, allowing for a seamless and user-friendly experience that catered specifically to wholesale buyers within the disposable and party supplies industry.
Research
User Personas
Created personas representing wholesale buyers to guide decision-making.
Defined key user goals:
Quickly locate product categories and specifications.
Streamline the bulk order process.
Access exclusive pricing for wholesale accounts.
Buyers prioritize bulk pricing visibility, quick reordering options, and detailed product specifications.
Time efficiency is crucial for busy wholesale professionals
Site Map
The primary objective of this website is to effectively guide users towards an extensive product catalog, providing them with the necessary tools and information to make informed purchasing decisions.
Competitive Analysis
Studied websites of competitors in the disposable and party supplies sector. Noted features like quick catalog access, easy customer service, and product filtering as must-haves.
