Branding for a Cafe

Moss is not just your typical cafe; it seamlessly combines the charm of a plant nursery with the culinary delights of a restaurant. Located in the picturesque Hudson Valley. With a strong emphasis on farm-to-table and planet-conscious options, the culinary team at Moss handpicks only the freshest local ingredients. So whether you're searching for a place to unwind on the weekend, connect with nature, or savor a delightful meal, Moss invites you to embark on a unique journey of relaxation, culinary exploration, and green inspiration.

The primary objective of this branding initiative was to captivate guests by highlighting the lush greenery, intricate shapes of moss, visually enticing patterns, and captivating photography. By showcasing the vibrant natural elements and incorporating them into the overall design aesthetic, my aim was to create an immersive and unforgettable experience for every visitor. I strived to depict the inherent beauty of nature, thereby encouraging a deep connection and appreciation for the environment.