Waterfall - Visual Exploration

Designer exploring visual identity and brand expression through a concept-driven project.

Context
Assisted with visual identity and supporting brand materials for Waterfall, a branding project that explores thematic connections between nature and experience.

Constraints
The project required a cohesive visual system within a limited scope and timeline, focusing on clear concept execution with practical design elements.

Approach
Helped developed concept-driven branding, typography, and layout treatments, applying consistent visual decisions across collateral and digital deliverables to reinforce the project’s thematic intent while maintaining clarity and visual balance.

Outcome
Team delivered a polished, conceptually unified set of branded assets that effectively communicate the project’s core theme, demonstrating intentional visual solutions and consistent design execution.